Coat That was created out of necessity, after years inside the roofing industry watching a disconnect between what’s best for roofing companies and what’s actually best for customers.
Working with both homeowners and commercial property owners, we kept seeing the same thing: companies charging ridiculous markups for work that should be standard, and steering people toward the most expensive option instead of the right one.
On the residential side, that meant selling “premium” add-ons that any quality roof should already include. So we did the opposite. We install the highest-quality shingle roofs and include the upgrades for free, things like Class-3 impact-resistant shingles, ice and water barrier, and synthetic underlayment, because we believe they should be industry standard, not a line item to pad your bill.
On the commercial side, most companies are set up to push full replacements. That’s where the biggest profit is, so buildings get pushed toward tear-offs even when the roof is structurally sound with plenty of life left. Roof coatings are the perfect example: plenty of companies claim to offer them, but in reality it’s a fallback, brought up only if a replacement can’t be approved.
That never sat right with us. So we built Coat That around honesty and real value: fluid-applied silicone and Eco-Dur coatings that extend a roof’s life for a fraction of replacement, and shingle roofs done right with the good stuff included. Our philosophy is simple. If a roof genuinely needs replacing, we’ll tell you. If a coating can stop leaks, protect the roof, and add years of life while saving real money, that option should be explored first.
We don’t chase tear-offs. We don’t sell fear. And we don’t charge extra for what should already be standard, no matter where you are or what kind of roof you have.
Free, no-pressure roof inspection. If you truly need a replacement, we'll tell you.